Annual_Report_2024

Strategic Activities

Strategic Activities

Euresearch’s long-term strategic activities are framed by 4 Strategic Areas for Action (SAfA), each addressing one or more key factors that ultimately influence the services provided to re- searchers and innovators in Switzerland. The annual objectives and measures defined for each of them in 2024 are detailed below.

SAfA 2: Community

The objective is to maintain regular exchange with Swiss communities identified as having potential and interest in the EU Framework Pro- grammes, through the “Cooperation and Rela tions” (CAR) structure. In 2024, we expanded our CAR initiatives to include the thematic fields of medtech and biotech, as well as to foster collabo ration with the organisation EURAXESS, in addi- tion to our existing collaboration with Movetia, and the focus areas of cybersecurity and AI. During the year, 2-4 activities were conducted within each CAR, as exemplified by the event at the EPFL AI Center (see Activity Report, p. 8). To support our communities with high-quality products and services, we are continuously developing our communication channels. In 2024, we focussed on improving our videos and intro ducing new video formats. Our advisors produced various informational videos, and we continued to produce Success Stories showcasing successful applicants from Swiss institutions and companies. To anticipate changes in social media usage, we expanded our presence to additional platforms on a trial basis (Facebook, Threads, and WhatsApp) and introduced visibility indicators to monitor our reach and impact. Analysis and further steps will be implemented in 2025. SAfA 3: Communication

SAfA 1: Customer Value Proposition

To encourage a high volume of top-quality proposal submissions, Euresearch is dedicated to maintaining excellence in its services while con tinuously assessing and refining them to meet the evolving needs of our clients. In 2024, 2 key pro cesses underpinning Euresearch’s services under went a thorough review: 1. Collaboration within the Euresearch Net work was reviewed, as it is essential to deliv- ering the best-possible services to clients in Switzerland and to maintaining Euresearch’s well-functioning network approach. 2. Proposal advice was assessed, in particu lar how Euresearch applicant training events support clients with the proposal writing process. Subsequently, the Network was briefed at 2 dedicated training sessions to ensure a consistent and high-quality experience across all the Eure search offices.

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Annual Report 2024